They went viral after he revealed that hed brought his own light ring to the portrait session do-over (he didnt like how the originals turned out). Sometimes the world is a beautiful place. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.". 2023 Cond Nast. The King Apparently Loved Eyeliner, 4 Pastel Eyeliner Looks That Will Convince You To Try Colorful Makeup, Lottie London's Artist In Residence Is Kim Truong, Kim & Kourtney K's Go-To, Get Even More From Bustle Sign Up For The Newsletter. You read that correctly: The newest CoverGirl is a boy. CoverGirl names makeup artist James Charles its first cover boy The aspiring makeup art You do you, yknow?". Can a Jesus Revolution take place again in America? All rights reserved. Im still confident as a boy and I will always be a boy. "Their main target is to eliminate any and all moral standards. CoverGirl names makeup artist James Charles its first cover boy One of the makeup industry's largest brands announced on Instagram that the 17-year-old makeup artist from New York is its. If you're looking for a new beauty brand to stan, please look no further than Willam Belli's COVERBOY beauty line, a cosmetics company designed to appeal to creatives, drag queens, makeup artists, boys, girls, and virtually everyone else who can appreciate a good lash and a bold lip. by blastPRO Mascara. Polished Liquid Lipstick, Roncal says, is not like any other liquid lipstick you've used before. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.. In the design process, Willam wanted to ensure that each product was easy to use and didn't require brushes or any complicated application techniques. GameStop Moderna Pfizer Johnson & Johnson AstraZeneca Walgreens Best Buy Novavax SpaceX Tesla. He also is known for taking his high school senior picture to another level at Bethlehem Central High School in Delmar, New York. When it comes to these products and all beauty in general, RuPaul has but one must-know tip: Makeup is not about using products to look like RuPaul, or anyone else for that matter; it's about using them to embrace your best features. CoverGirl Picks 'CoverBoy' as Its First-Ever Male Makeup Model. A subreddit to discuss beauty influencers, makeup artists, brand owners Press J to jump to the feed. CoverGirl already has spokesmodels of different races and ages, so perhaps gender is simply the next frontier. "If you put [on] just a little, it will enhance the beauty of your eyes.". I purchased a glitter and a set of lashes. GET THEM HERE! 300 years after his death, the enduring legacy of Sir Christopher Wren, Strip club owner gets baptized, halts businesses after uncovering sex trafficking, God condemns it: Ex-astrologer dismantles horoscopes, warns of divinations dangers. Willam admits that his color selection was a selfish one, hence his brand's high-contrast offering. We Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) That just means more revenue for them.. Charles expressed his excitement for his new gig on his Instagram and Twitter. Its basically the same thing," Willam tells Elite Daily. A photo of him retaking his senior portraits in his makeup racked up tens of thousands of likes and retweets last month. Much like Willam's personal brand of drag, this makeup was intentionally designed to draw eyes. "I think what makes COVERBOY different is that it is designed to make everyone look glamorous, its not just for drag queens," he adds. Willam advises to think outside the box with Glitter Jelly it's not designed only to be worn on the face. In the week since, he lost millions of . CoverGirl -- which is owned by Coty Inc. ( COTY) -- and Charles announced the new agreement on social media, along with pop star Katy Perry, who recently posed alongside Charles in a CoverGirl. Because RuPaul wanted this collection to include colors that "work on everybody," he stuck to a timeless eye palette full of neutrals and, of course, a whole lot of shimmer. or call us at 1-617-450-2300. According to Huffington Post, it was only a year ago that Charles started his Instagram page. contact customer service There were some negative responses to CoverGirls Instagram post, with a few people threatening to boycott the brand. now that CoverGirl has announced that James is its first male CoverGirl spokesmodel. The three most recent Christian Science articles with a spiritual perspective. retailers. "We were always cheering each other on from the sidelines." Love the idea of contouring but don't know where to start? If you follow her Instagram, then you know she'll try just about any beauty trend or treatment once (the pics of her purple hair are on IG to prove it). But you know what? Ad Choices. If you're planning to attend DragCon this year, you're in luck, because COVERBOY will be debuting at DragCon NYC on Sept. 6 in partnership with Ready Go Ventures. "She embodies everything I love about makeup and the playfulness of it," Rupaul gushes. Your subscription to Covergirl. James Charles is a 17 year old makeup artist with over 420,000 followers on his @jcharlesbeauty IG account. Ad Choices. Meet CoverGirl's first cover boy James Charles - CNNMoney Our work isn't possible without your support. Roncal wants to make it extra clear that while sponge eye applicators have a bad reputation, the one included with this palette has intention behind it. On men and makeup: CoverGirl announces first 'CoverBoy' Its only 12 and today has already been so crazy. People of this age group are going to see James Charles as a perfectly legitimate CoverGirl, and I think that CoverGirl is smart to appeal to young people in this way, LaBennett says. Me Because Selena Gomez Just Posted Her Bare Skin and Natural Curls, Shania Twain's Neon Red Hair Is the One Grammys Look You Can't Miss. Although his time competing on the reality series was short-lived because he was kicked off for breaking house rules, he's become one of the industry's most sought-after drag talents due to his long-running comedy YouTube series Willam's Beatdown and his appearance in the hit film A Star Is Born alongside Lady Gaga. Makeup brand CoverGirl features first CoverBoy - The Globe And Mail RELATED: Get your pumpkin spice fix with these 29 pumpkin beauty products. A religious liberty newsletter that is a must-read for people of faith. "One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.". He has been welcomed by other prominent CoverGirl ambassadors, such as singer Katy Perry, who posted an image of herself with Charles on Instagram, and wrote: "Honored to have the pleasure to announce the very first COVERBOY, James Charles! "I went from coloring books to my face. Get stories that empower and uplift daily. "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful," the company said. Her hair was brighter than the red carpet. The Monitor is a peculiar little publication thats hard for the world to figure out. I think theyre kind of making the statement that theyre for everybody, Dr. Goodman says. CoverGirl has announced its first ever CoverBoy. Goldie is a golden base with green undertones and holographic glitter. "I think Drag Queens tend to wear more makeup, but its all stuff that can work with a pared-down look," he says. I am so thankful/excited for everything in store and the support has been amazing, he tweeted. she wrote on Instagram. Find a more iconic moment Ill wait, musician and makeup artist Talia Mar wrote alongside Charless photo. James Charles is no exception. The monochromatic eye look is absolutely gorgeous. 2022 Galvanized Media. Fellow CoverGirl spokesmodel Katy Perry broke the news early Tuesday morning. CoverGirl's first CoverBoy: Teen makeup artist James Charles - Today Evan Ross Katz. CoverGirl cosmetics names first-ever CoverBoy - nypost.com Wow. . Our 2019 Best of Beauty Awards have arrived check out all the winning products here. "Just fingers. Don't fix what ain't broke was the approach Rupaul took with the Face Defender, an already-existing Mally Beauty face primer with which he's infamously obsessed. Use of this site constitutes acceptance of our I think thats a part of the story here, too.. CoverGirl Announces Its First Male CoverGirl Spokesmodel - Cosmopolitan The brand is breaking boundaries, and they've picked a pretty talented makeup artist to come along for the ride. For example, the transfer-proof Coverboy Lip Varnishes ($16) come in five shades: TruBlue (pastel blue, pictured above), Truffle (gold), Blackballed (black), Puss (neon pink), and Red (bright, neutral red). "These are the colors that I wear all the time, and they absolutely work," RuPaul says. In a statement, the makeup brand said that all of their CoverGirl models are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, Em Rata Just Debuted a Chic Italian Bob With Baby Bangs. In September 2019, Ready Go Ventures co-founded, invested-in, built-out and now operates the Coverboy Cosmetics brand. "There's something there for everyone. And Im going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in. Help keep The Christian Post free for everyone by making a one-time donation today. So its not surprising that its male cosmetics at this point.. "My favorite makeup company went under," Willam says, "I was like, better find a way to get some new free makeup." Were seen as being global, fair, insightful, and perhaps a bit too earnest. Carly Cardellino was the beauty director at Cosmopolitan. "Ive used one pair of tester lashes (The Day Lash) over 20 times so far," says Willam. As brands like CoverGirl discover the influence of social media, young people have more power than ever to dictate what gets sold to them and how it gets marketed to them, Dr. LaBennett says. We talked about it, but he was like Whats the big deal? Its going to filter up through the generations, but I think thats really one of the hallmarks of the younger generation, this idea of fluidity, Goodman says. Follow TODAY.com writer Scott Stump on Twitter. If you're wondering how to do your makeup to get on Willam's good side, he says whatever you like is just fine with him; when asked about beauty trends he'd like to see gone for good, Willam had this incredible reply: "Who the hell am I to tell people what to do with their face? For someone who studies youth culture,James Charles as the face of Covergirldemonstrates that youth have a great deal of agency in terms of influencing consumer culture. See for yourself. Your California Privacy Rights. "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. "Hopefully, itll also help my beard not shine through." "Every set I go to, the makeup artists have the Face Defender because it works so well," RuPaul says. We can't let our kids get brainwashed like this," Benham said. The groundbreaking news was first announced on Perry's Instagram, before Charles took to his own social page to share the exciting news with his fans. If you're looking for a new beauty brand to stan, please look no further than Willam Belli's COVERBOY beauty line, a cosmetics company designed to appeal to creatives, drag queens, makeup. The paired blush combines a peach-y pink base with a hint of gold shimmer for a universally flattering flush. In the course of a year, teen makeup artist James Charles has gone from starting an . Sequins (matte black, pictured above), Hey Sis (almost-black burgundy) and Mighty Love (deep red) have rich, one-swipe pigment that can be left to dry as is or diffused into smoky looks. continue to use the site without a Stay informed about the latest scientific discoveries & breakthroughs. Hmmm well that joke is ruined, but who cares! The brand announced that James Charles, a 17-year-old makeup artist from New York, is its newest model. After DragCon, COVERBOY will be available on shopcoverboy.com. ", The Glitter Gels can be used on eyes, lips, and cheeks, and Willam notes that it was important to create a formula that really performed. James is a 17-year-old makeup artist best known for his makeup tutorials on YouTube and Instagram at @jcharlesbeauty, where he boasts upwards of 420,000 followers just one year since . Still, fans have been left waiting with bated breath for creations by RuPaul, the queen who paved the way for them all. Their prices range from $10 to $18. Fans of Drag Race in particular will get the biggest kick out of the palette's shade names, featuring some of drag's best original slang terms and iconic RuPaul catchphrases. And if that means shopping COVERBOY, then hey, it's a win-win. The Mally. 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