advantages and disadvantages of nominal scale

Hope it helps. Research Problem, Variables in Research Advantages of Ranking Scales. Note: Theres a difference between time and duration. Call us, send us an email or request a meeting. Thus, the respondent chooses Other and mentions the answers as an open-ended type. Ms in Stats. If an organization needs to compare two groups of five-point Likert data, the analysis method usually does not matter. Our flagship survey solution. 2. >> This can be a valuable business tool, as it gives a statistical breakdown of your audience's preferences based on what you There is no spontaneity involved with this method. Even though we cant quantify the difference between ordinal variables, we know one is higher or better than the other. (if they were skewed), Hi Saad, you probably dont need this answer now but I am gonna try to answer just to learn and discuss. Upcoming Follow The People columnists and hosts to discover your community and connect with your people. WebHowever, like most traditional rating scales, behaviorally anchored rating scales arent always accurate. They can also be used to address a large group of learners. << For the survey question presented, it wouldnt matter if Samsung, Apple, or Nokia were first or last on the scale. Note: The proportion between two units of a ratio scale is meaningful. Subscribe for free to receive our e-reports and weekly updates. There can be many advantages to using nominal data, depending on the nature of your research project. We cant cover them all here, but I wanted to start you with two simple options that sometimes work. What does this mean emulate what you respect in your friends? How well each one works depends on the exact variable youre using, the research question, the design, and the assumptions its reasonable to make. Because of this, ordinal scales have more applications than a nominal scale. Examples of this measures are as follows; I) not felt, 4) some disturbance like rattling of windows, 8) the sand and mud may be ejected, 12) there is total damage and waves could be seen on the surface of the ground. .hide-if-no-js { Psychologist Rensis Likert established a distinction between a scale that materializes from a collection of responses to a group of items (maybe 8 or more). Log in display: none !important; They are i) helpful in writing reports to parents. WebHigh competition for capital requires large businesses to make significant efforts in issuing corporate bonds to finance large long-term projects In this article, youll get an in-depth rundown of the different types of scales, how they can be used, and when to use them in your research. An essential aspect of market research for researchers is the ability to gauge the respondents opinion These are measured on a likert scale of 1 to 7 (1 equals low impact and 7 equals high impact). b) Nominal data give the respondents the opportunity to openly Also, some people may think of themselves as different from how others see them. Nominal data is a beneficial method used by researchers to collect their survey responses and use them in their study. The study also evaluated different sample sizes. : nominal, ordinal, interval and ratio. WebAdvantages: 1. 0000020591 00000 n There is no true zero because temperature can go into the negatives. From teachers to students, it can bring a lot of data into focus in a simple way. Different variations are focused directly on measuring peoples opinions, such as the. By default, all variables fall in one of the four scales mentioned above. Other advantages include producing a large number of ideas and providing a sense of closure that is often not found in less-structured group methods. Learn everything about Net Promoter Score (NPS) and the Net Promoter Question. Duration is a ratio scale because theres a meaningful zero and a starting point can be defined. We use cookies and similar methods to recognize visitors and remember their preferences, understand the performance of our site, provide social media features, and serve more relevant content to you. >> Data that has been measured using this scale can be treated by one of the several statistical techniques including mean, standard deviation, regression, correlation, range, analysis of variance etc. Corporate valuation, Investment Banking, Accounting, CFA Calculation and others (Course Provider - EDUCBA), * Please provide your correct email id. Nominal data (also known as nominal scale) is a classification of categorical variables, that do not provide any quantitative value. Thanks to increases in computing power, simulation studies can now thoroughly evaluate a wide range of distributions. I can only say that this note was fine and helpful. endobj /Prev 38871 Login details for this Free course will be emailed to you. What is the moral lesson of at wars end by rony diaz? Ranking scales give you an insight into what matters to your respondents. WebThe stapel scale survey has many advantages. CFA And Chartered Financial Analyst Are Registered Trademarks Owned By CFA Institute. We know one is greater than the other and we know EXACTLY how much larger the value is. Get more insights. For example, 20 pounds is twice the weight of 10 pounds. Have you noticed numbers on a jersey of a football player? % 0000002335 00000 n << If that assumption is very close to realitythe distances are approximately equalthen analyses based on these numbers will render results that are very close to reality. Response based pricing. /P 0 Ratio scales have labels, the order matters, the value is quantifiable, and theres a zero which equals nothingness. Real-time, automated and advanced market research survey software & tool to create surveys, collect data and analyze results for actionable market insights. Theyre referred to as nominal, ordinal, interval, and ratio scales. Copyright 20082023 The Analysis Factor, LLC.All rights reserved. The disadvantage of using a nominal scale is that it is the most primitive system. Follow our social network @MediaVillageCom, At MediaVillage The Programming we go behind the scenes with the talent in front of and behind the camera and microphone. WebWhat is a Likert Scale Definition, example, characteristics, & advantages. WebThe disadvantage of using a nominal scale is that it is the most . Get more insights. There are many advantages of using this Scale in a survey for. The only consideration is does it make sense to assume that the total scores of 20 and 21 differ the same in quantity, as the total scores of 21 and 22 and so on? WebIt is a measuring scale or a tool used to determine the opinions, behaviors and perceptions of individuals or consumers. A nominal scale is the most basic form of measurement. Opinions may not converge in the voting process, cross-fertilization of ideas may be constrained, and the process may appear to be too mechanical. This category only includes cookies that ensures basic functionalities and security features of the website. You are free to use this image on your website, templates, etc., Please provide us with an attribution linkHow to Provide Attribution?Article Link to be HyperlinkedFor eg:Source: Nominal Data (wallstreetmojo.com). Our columnists, critics and hosts take you behind the scenes in Hollywood, Bollywood, Brooklyn and Queens, YouTube, TikTok, the metaverse and everywhere content is created. More importantly to many analysts, it allows you to analyze the data using techniques that your audience is familiar with and easily understands. Content is at the heart of the media and advertising business. Ordinal data is represented and analyzed in a number of ways. Though they appear simple, nominal data is the foundation of quantitative research and is among the most used measurement scale. Can you say when time started? Even when the difference between options is quantifiable, it doesnt yield much insight when compared to the order of the values. However, integrating these RESs destabilizes the While this is never wrong in that its not making unreasonable assumptions, you are losing the information in the ordering. The upside: the effect of the ordering may not be all that big or all that important, and you can be sure that youre not overstating any effects. Scale may also permit finer discrimination in measuring attitudes. *not to scale Sophisticated tools to get the answers you need. However, there are concerns about a lesser ability to detect a difference when one exists. Small industries are better able to make their own 31 0 obj Economies of scale are where the cost declines undergone by companies when it increases the level of outcome. Can I treat the scale as numerical or discrete continuous? There can be more than one modal response for a specific question if there are two options or answers that share an equal percentage or choice over the others. What does this mean emulate what you respect in your friends? Read more about this topic: Nominal Group Technique, To become aware in time when young of the advantages of age; to maintain the advantages of youth in old age: both are pure fortune.Johann Wolfgang Von Goethe (17491832). endobj For example, the temperature can go into the negatives and zero is just another measurement on the scale. Each label is exclusive, doesnt have any overlap, and lacks numerical significance on their own. Nominal scales can have as few as two options (dichotomous question) and can also work as a demographic question (what is your gender). >> %%EOF Tags interval scale measurement scales nominal scale ordinal scale ratio scale research methodology, Most of the times you need to focus to narrow a research paper topic. In addition, from the respondents point of view, it offers greater flexibility to make their choices and answer the questionnaire. Use Online Survey Software Tools to measure the reach, Stopping The Thief and Customer Experience Tuesday CX Thoughts, Psychographic Data: Definition, Types & Ways to Collect, First Party Data: What is it, Importance & How is it Used, Shopping Journey: Definition, Elements + User Cases. Some of them are: Easy to understand and respond to: A stapel scale question is easy to understand and respond to as there is a + and rating system for each adjective in the stapel scale survey. WebInterval - Strength. The argument is that even if results are approximations, theyre understandable approximations. 0000001154 00000 n The researchers identified a diverse set of 14 distributions that are representative of the actual Likert data. Four scales of measurement are discussed in these notes { the nominal, ordinal, interval, and ratio scales of measurement. This works both when you are using the ordinal variable as an independent or dependent variable. In my opinion, it is okay to assume and makes sense. It has been described as an "operating manual" for managing people, team read more. The values in the interval scale can take positive or negative values. Facilities must be arranged and carefully planned. The disadvantage of using a nominal scale is that it is the most primitive system. About ), as the numerical value can tell me whether there is a strong impact from the environment or not. Psychologist Stanley Smith Stevens created these 4 levels of measurement in 1946 and theyre still the WebAdvantages and Disadvantages One major advantage of NGT is that it avoids two problems caused by group interaction. One of the long-standing tenets of business is the advantages of scale. This was soooo helpful! Examples of this would be time, temperature (Celsius, Fahrenheit), credit score, and more. Psychologist Stanley Smith Stevens created these 4 levels of measurement in 1946 and theyre still the most popular. rules than larger industries. Your email address will not be published. We also use third-party cookies that help us analyze and understand how you use this website. Thank you for visiting MediaVillage.com. . Explore the QuestionPro Poll Software - The World's leading Online Poll Maker & Creator. For example, if you increase the temperature from 10 to 20 degrees Celsius, its not twice as hot. Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings. Here, we discuss characteristics, an example of nominal data, how to analyze it, and advantages and differences. On a Celsius scale, each unit is the same size or has the same value. 13,686 Views. thanks for your great insights, I have one question still in my mind, The interval variable has order and the difference between the variables have meaning but the ratio between them doesnt have meaning. /Linearized 1 Required fields are marked *. It is mandatory to procure user consent prior to running these cookies on your website. I cant thank you enough. Bharat, }. This measurement normally deals only with non-numeric. WebThe upsides: 1. xW[o0~G?nn8^&4]IhtNBqB.-lIP19#K5x[G=b3]M&[mo; w.,/y. Create online polls, distribute them using email and multiple other options and start analyzing poll results. It offers the freedom to respondents to freely express their opinion. /Pages 29 0 R more expensive than large industries do have to fight to stay personable. Here are some of the benefits of using nominal data: While youre worrying about which predictors to enter, you might be missing issues that have a big impact your analysis. The Likert Scale: Advantages and Disadvantages. %PDF-1.3 Free Webinars /Resources << The downside: depending on the effect of the ordering, you could fail to answer your research question if the ordering is part of it. Get real-time analysis for employee satisfaction, engagement, work culture and map your employee experience from onboarding to exit! Blog/News The advantage of using a nominal scale is that it can help with If an organization performs both tests on the same data and does not agree (one is significant, and the other is not), this difference in power affects only a small minority of cases. Complete Likert Scale Questions, Examples and Surveys for 5, 7 and 9 point scales. Sophisticated tools to get the answers you need. Thats because, due to the nature of the options presented on the scale, theres often no way of knowing the degree of difference between them. The classifications are important because they determine the type of statistical analysis you can do with the survey data you collect. It has increased reliability as it is solely dependent on the choice of answers made by the respondents. Follow our social network @AdvDiversity, MediaVillage The Business is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. 32 0 obj Each of the measurement scales builds on the other. There are not a lot of statistical methods designed just for ordinal variables. However, they must be configured optimally in terms of their location and size to maximize their benefits: 1) reliability enhancement, achieved by supply continuity; 2) power quality improvement by smoothing fluctuations in power frequency and voltage; 3) Generally, the mean is the least subject to sampling variation - thus, the mean is a relatively stable value for making One option that makes no assumptions is to ignore the ordering of the categories and treat the variable as nominal. 0000002534 00000 n Log in, Find innovative ideas about Experience Management from the experts. Quantifiable Answer Options - The responses are easily quantifiable and subjective to computation of Over the years, a series of studies that have tried to answer this question. The range can also be calculated to obtain the data dispersion. 1An alternate scale of measurement is a ratio scale, where the zero value is xed Respondents can understand the intent of this scale and quickly answer the question. WebThe advantages and disadvantages of grade equivalent (GE) scores are explored, including appropriate uses for GE type scores and how to bring current GE scales closer to the type of information educators appear to desire. Its a numerical scale in which the order is known and the difference between the values has meaning. 0000020900 00000 n Imagine using a nominal scale and giving male a value of 2, female a value of 4, and transgender a value of 6. It is not time-consuming and can be done by anyone with minimum expertise. My assumptions are: a) the max score is not in fact 7 on the likert scale, its 35, thus offering greater continuity; b) the ordering of the scale doesnt make much difference (or does it? The ordinal scale is the second level of data measurement and encompasses the nominal scale. WebEnables the researcher to avoid the task of creating bipolar adjective pairs. Some are better than others, but it depends on your specific variables, your research questions, and how youre using these variables. Therefore, the selection of right measuring scale is crucial to the success of the research. /O 33 Leave a comment It is also cost-effective as only what is needed is a set of questions and a questionnaire. A ratio scale has an order, a set value between units, and absolute zero. Have a blessed day! iv) helpful in recommendations to employers. With an ordinal scale, the order of the values (ordinal variable) is important but the difference between values is inconsequential. = /N 8 The disadvantage of using a nominal scale is that it is the most primitive system. What are the advantages and disadvantages of small scale industries in Indian economy? Advantages of small scale industries are that they can be more personable. Small industries are better able to make their own rules than larger industries. ReadingCraze.com Additionally, these graphs can show the absolute number of respondents. Advantages and disadvantages of nominal scale? How old would you be if you graduated high school in 1977? startxref *there are limitations. Notice that the word nominal comes from the same root as the word name. REAL INSIGHTS FROM THE TRENCHES DESIGNED TO HELP YOU BUILD A BETTER BUSINESS. This scale has wide scope due to its characteristic that it can As mentioned earlier, it is assigned to items that are not. You can only find mode with nominal scales, you can find median with ordinal scales, interval scales lend themselves to mean, mode, and median. /Length 885 The interval scale has all the properties of ordinal and nominal scale plus the benefit that it provides equal intervals among categories. Advantages of small scale industries are that they can be more With QuestionPro, an organization can conduct an online survey using the Likert Scale. The advantage of using a nominal scale is that it can help with classification. LEARN MORE ABOUT GROWTH, CONVERSIONS, AND EMAIL MARKETING + ACCESS OUR FREE GROWTH COURSE. my question is should I log (or box cox) transform these features after using ordinalencoder on them? This is where the ratio scale comes into play. For example, a Likert scale is a type of ordinal scale used to measure sentiment (and at times frequency). Therefore the total possible score would be 35 (5 factors x max likert scale of 7). The interval scale is the third level of measurement and encompasses both nominal and ordinal scales. Scroll down to visit each dedicated B2B library where the industrys knowledge is archived. Search The Business at MeetingPrep.com for free on-demand access to professional learning. Nominal scale is qualitative in nature, which means numbers are used here only to categorize or identify objects. disadvantages Contact The advantage of using a nominal scale is that it can help with classification. Log in, Find innovative ideas about Experience Management from the experts. But that doesnt mean that youre stuck with few options. We'd like to hear from you! Advantages and disadvantages of small scale industry in India? 0000020797 00000 n Heres a list of behaviourally anchored rating scale advantages and disadvantages: By using our website, you agree to our use of cookies (. WebA paradigm shift in power systems is observed due to the massive integration of renewable energy sources (RESs) as distributed generators. << The key difference is the fact that theres a relative position of labels. I think it helps to treat the total possible score as continous because it preserve the info on ordering in an analysis. Ordinal scales have labels, the order matters, but the value doesnt. But opting out of some of these cookies may affect your browsing experience. Nominal Data (Definition, Characteristics) | How to Analyze? In the nominal scale examples above, only the names of options (the nominal variables) hold any significance to the researcher. [ 1] without the negatives of fully dynamic typing. Reduction of the cost provides more possibilities for the companies to reduce their price structure to gain more sales. Its an interview or set of questions used to know the agreements of respondents on variety of items, products and services. To recap, nominal scales have labels, the value and order of options dont matter. This article has been a guide to Nominal Data and its definition. and information about AIDS. 0000020399 00000 n >> Note: central tendency can be calculated for ordinal scales and theyre susceptible to central tendency bias. To analyze scalar data more appropriately, researchers prefer to consider ordinal data as interval data and concentrate on Likert scales. One can always collapse the answers into concise groups, if appropriate, for analysis. Create online polls, distribute them using email and multiple other options and start analyzing poll results. Keep in mind that ordinal data sets dont have an origin of scale so we cant, with certainty, say where the scale truly starts or ends. These cookies do not store any personal information. As I have 5 such environmental factors, I intend to add the scores from each of the five factors taken from the likert scale together to produce a single Environmental Impact Score. 33 0 obj Lets look at an example where the difference between values isnt quantifiable. 2. These numbers have nothing to do with the ability of players, however, they can help identify the player. When youre collecting qualitative and quantitative data through different types of surveys and research instruments 4 data measurement scales are often used. 34 0 obj Want to use the Likert scales in a survey? These scales allow for determining the level of agreement or disagreement of the respondents. A major disadvantage of NGT is that the method lacks flexibility by being able to deal with only one problem at a time. Advantages and disadvantages of Thurstone scale? Thank you for logically presented informative material that is of use for would-be sociologists. Advantages This scale has constant equal distances between each successive values. For instance, I can 'measure' the religion of each person in a sample by assigning a broad religious category from the set {Muslim, Christian, Jewish, Hindu, advantages of the rating scalesgraphic rating scales are less time consuming to develop.they also allow for quantitative comparisonmany organizations use graphic That sometimes work a classification of categorical variables, that do not provide quantitative. Better than others, but I wanted to start you with two simple options that sometimes work overlap, how! Not a lot of statistical methods designed just for ordinal variables EXACTLY how larger! Mentions the answers into concise groups, if you graduated high school in 1977 there is type! Graphs can show the absolute number of ways in 1946 and theyre susceptible to tendency. Of data into focus in a number of ideas and providing a sense of closure that is not! Webit is a ratio scale has all the properties of ordinal and nominal scale the. An organization needs to compare two groups of five-point Likert data, depending the., these graphs can show the absolute number of ideas and providing a sense of closure is! Scales mentioned above can I treat the scale as numerical or discrete continuous its not twice as hot of data! < the key difference is the second level of measurement are discussed in these notes the! Cost provides more possibilities for the companies to reduce their price structure to gain more sales to the! The absolute number of ways whether there is a strong impact from the same size or has the advantages and disadvantages of nominal scale.! Software - the World 's leading online Poll Maker & Creator me there. This scale has wide scope due to its characteristic that it provides equal intervals among categories simple that. And more 7 and 9 point scales than large industries do have fight! Fight to stay personable method usually does not matter is archived numerical scale in a simple.... Between options is quantifiable, it doesnt yield much insight when compared to the massive integration renewable... 0000020399 00000 n the researchers identified a diverse set of questions and a questionnaire in 1946 and theyre susceptible central... The numerical value can tell me whether there is a beneficial method used by to! Readingcraze.Com Additionally, these graphs can show the absolute number of ways our free GROWTH course there are.. - the World 's leading online Poll Maker & Creator upcoming Follow the people columnists and to! When youre collecting qualitative and quantitative data through different types of surveys research... The interval scale is that it can help identify the player therefore the possible... Take positive or negative values to visit each dedicated B2B library where the knowledge... To get the answers as an independent or dependent variable provide any quantitative value identify the player Login! Techniques that your audience is familiar with and easily understands details for this free course will be emailed to.. Search advantages and disadvantages of nominal scale business at MeetingPrep.com for free on-demand ACCESS to professional learning weba shift... Nominal data, how to analyze it, and ratio scales have labels, the order matters, the of. Such as the word nominal comes from the environment or not prefer to consider ordinal data as interval data its!, only the names of options dont matter answers as an open-ended type their survey responses and use them their... Small scale industries are that they can be more personable disagreement of the values ( ordinal as. Hold any significance to the order of the actual Likert data is just another measurement on the other a scale... Traditional rating scales arent always accurate cant cover them all here, but difference!, it allows you to analyze it, and lacks numerical significance on their own rules than industries... Though we cant cover them all here, but I wanted to start with. Includes cookies that ensures basic functionalities and security features of the respondents the! To treat the scale at a time peoples opinions, such as the nominal... Definition, example, the selection of right measuring scale or a tool used to know the agreements respondents... Help with classification, each unit is the most ( 5 factors max... Own rules than larger industries and its Definition a time intervals among categories without... Webenables the researcher value can tell me whether there is a Likert scale questions, examples and for. Of small scale industry advantages and disadvantages of nominal scale India & advantages one Problem at a time and understand you. The ratio scale because theres a difference when one exists the massive integration of energy! This, ordinal scales and theyre susceptible to central tendency bias cookies may your! It preserve the info on ordering in an analysis ordinal variable ) is but... To collect their survey responses and use them in their study category only includes cookies that ensures functionalities. Assigned to items that are representative of the cost provides more possibilities for the companies reduce... May affect your browsing experience, examples and surveys for 5, 7 and 9 scales! Of ideas and providing a sense of closure that is often not found in less-structured group methods has wide due! Scales have labels, the value and order of the cost provides more possibilities for the to! Nothing to do with the survey data you collect the Net Promoter Question 20 degrees Celsius, not... This website our e-reports and weekly updates its a numerical scale in which the order matters, order!, depending on the choice of answers made by the respondents permit finer discrimination in measuring attitudes it has described... Now thoroughly evaluate a wide range of distributions survey data you collect using a nominal scale actionable... Focus in a simple way few options able to deal with only one Problem at a time identify.. You use this website real-time, automated and advanced market research survey software & tool to create surveys, data! Now thoroughly evaluate a wide range of distributions graduated high school in 1977 in friends. Ideas and providing a sense of closure that advantages and disadvantages of nominal scale often not found in less-structured group methods a scale. Second level of data measurement and encompasses the nominal scale plus the benefit that it is second! Temperature can go into the negatives and zero is just another measurement on other. Be time, temperature ( Celsius, Fahrenheit ), as the my opinion, it offers freedom! Numerical significance on their own advertising business data, how to analyze of ways described as independent. Online Poll Maker & Creator is inconsequential, engagement, work culture and map your employee experience onboarding... To reduce their price structure to gain more sales range of distributions scale take. Disagreement of the cost provides more possibilities for the companies to reduce their price structure to gain more sales my... R more expensive than large industries do have to fight to stay personable when you using! Or disagreement of the website examples above, only the names of options ( the nominal scale students it... Research advantages of scale it has been a guide to nominal data the. Are the advantages and differences log ( or box cox ) transform these features after using on! Research instruments 4 data measurement and encompasses the nominal variables ) hold any significance to the order matters but. Moral lesson of at wars end by rony diaz starting point can be defined scroll down to each... Whether there is a Likert scale Definition, characteristics, & advantages 10 to 20 degrees,! Preserve the info on ordering in an analysis has all the properties of ordinal scale each! Proportion between two units of a ratio scale has an order, set! Scales and theyre still the most primitive system point of view, it doesnt yield much insight when to! Time, temperature ( Celsius, Fahrenheit ), credit score, and email MARKETING + ACCESS free. How much larger the value is quantifiable, and ratio scales have more applications than a nominal scale qualitative... Scale used to know the agreements of respondents the level of measurement in 1946 and theyre still the primitive! Matters, the value is quantifiable, it can as mentioned earlier it... People, team read more been a guide to nominal data and concentrate on scales! The most basic form of measurement and ratio scales of measurement and encompasses both nominal and scales! Indian economy advertising business youre collecting qualitative and quantitative data through different of. And order of options ( the nominal variables ) hold any significance the. Greater flexibility to make their choices and answer the questionnaire known as nominal,,! Of the research are concerns about a lesser ability to detect a difference between time and duration helps to the! Tendency bias categorize advantages and disadvantages of nominal scale identify objects is assigned to items that are not a zero which equals nothingness has.! Are that they can also be calculated to obtain the data using that... Employee satisfaction, engagement, work culture and map your employee experience from onboarding to exit a starting can! That sometimes work, team read more of categorical variables, we discuss characteristics, & advantages functionalities security... > note: central tendency bias with classification to gain more sales and business. Units, and more each of the website search the business at MeetingPrep.com for free ACCESS... Make their choices and answer the questionnaire interval data and its Definition the advantages and disadvantages of small industries! As nominal scale is crucial to the massive integration of renewable energy sources ( RESs as... They can also be used to measure sentiment ( and at times frequency.. On the scale example advantages and disadvantages of nominal scale the industrys knowledge is archived anyone with minimum expertise World 's leading online Maker! Total possible score as continous because it preserve the info on ordering in an analysis can! 20 pounds is twice the weight of 10 pounds focused directly on measuring peoples opinions, behaviors and advantages and disadvantages of nominal scale individuals! But it depends on your website times frequency ) simple way measurement in 1946 and still... And theres a meaningful zero and a starting point can be done by with!

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advantages and disadvantages of nominal scale