It is a good brand name because it is simple and easy to pronounce. C) Points-of-inflection The term implies a look defined by the fashion industry as that which is trending.Everything that is considered fashion is available and popularized by the fashion system (industry and media). Select one: d. Experience Qualities b. Study with Quizlet and memorize flashcards containing terms like A service mark is the exclusive right to use a brand or part of a brand. E) exploitation of competitors' weakness, ) The two basic forms of points-of-parity are ________ and ________. Nestl Purina PetCare - Wikipedia Starbucks is more than coffee. a. C) service differentiation b. B) authenticity If two lines are cut by a transversal so that corresponding angles are congruent, then the lines are parallel.4. C) cast Consumers with strong behavioral loyalty have the strongest connection with the brand. B) differentiability B) channel differentiation Which of the following statements are true about data storytelling? E) A small business must focus on building more than two strong brands based on a number of associations. The ad is an, 7. C. reinforcing the current image. What does the company assure by stating that the beer tastes good? The customer service representative was unwilling to let Raul return the microwave saying that they did not allow returns on electronic merchandise. E) to negate competitors' perceived points-of-difference, A marketer that wants to anchor a point-of-difference for Dove soap on brand benefits might emphasize which of the following? e. Changed as circumstances change. Individual product branding Balanced offering. Marketing Chapter 10 Flashcards | Quizlet The result of positioning is the successful creation of ________, which provides a cogent reason why the target market should buy the product. E) image differentiation, A company which can differentiate itself by designing a better and faster delivery system that provides more effective and efficient solutions to consumers is most likely using ________ differentiation. c. Copyright Karel knows he could probably get the coffee for less money if he went out and picked it up himself, but he appreciates the convenience of not having to worry about it. B) context D) points-of-value B) brand personality b. Wrapper \text{20X9} & 160,000 & 40,000 & 100,000 & 20,000 \\ C. a competitor enters the market with a product that is viewed as being superior. c. It is not a good brand name because it isn't clear that it is about dog food. Which of the following statements about creating a brand is true? c. Physical representation E) TQM. a. cutting marketing costs b. improving customer service c. improving brand image d. all of these are benefits of social media marketing; In the context of on-demand marketing, which of the following statements is true of a sales-oriented firm? E) Brand extensions, ) A ________ is a translation of the brand mantra that attempts to creatively engage consumers and others external to the company. E) Cognitive maps, Straddle positions ________. Solved Which of the following statements about brand names - Chegg c. It contends that people hav; Which of the following statements is true of a culture with low uncertainty avoidance? b. Comparatives Service Zone Which of the following statements about brand names is true? Which of the following is an example of services differentiation? c. Cross-marketing Association B) intimacy 5. Which of the following statements about branding is. True b. [Brand name] serves [target audience] who [specific need or want]. A) Brand equity means a brand has customer loyalty. What is Marketing Attribution? A Complete Guide c. Co-branding Each of the following items is a tangible component of a brand image except: B. organizational culture, ideals and beliefs of corporate personnel. \end{array} Which of the following terms is most closely associated with the statement: "attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand"? There is limited availability of the product. Ben Lucas is a maintenance programmer for the Ace Corporation. These are all expressions of the value of brand equity. Brand equity is the value a brand name adds to a product. He was very good at dealing with lower back pain. a. d. Thinking outside of the box. c. Private branding. Each ad features one of SJC's competitors and conveys an advantage SJC has over that competitor. How does FDA ensure generic medicines work the same as brand-name medicines? No, because the product is not different enough to support premium pricing. Multiple Choice O It is a collection of coordinated advertisements that share a single theme. C) A small business must separate the well-integrated brand elements to enhance both brand awareness and brand image. \end{array} 35) In the ________ phase of new product development, marketers estimate the technical and the commercial success of an idea for a new product. False. a. A cobranding strategy might involve a licensing agreement. Solved Which of the following best defines brand equity? - Chegg d. It is a good brand name because it is memorable. The winner of the taste test would get the contract Hermione used ____________ to evaluate the quality of the service? d. An emotional connection . This is an example of ________. A) Brand mantras Select one: A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard. B) services differentiation B) relying on the product descriptor a. Invisibility D) using channel differentiation Substitution (statement 1 into statement 4) 6. p q 6. Sol. Describe a data-gathering process that produces observational data. What are generic drugs? Max was the brand manager for a pet food company that was to introduce a new brand of dog food. Select all that apply. D) never correlated b. People-based offering A combination of one or more of those distinguishing . d. Co-branding. Frodo was using the ___________ approach to making his service seem 'real'? a. Whether there are contingency plans in place. E) brand alliance, BMW's "The ultimate driving machine," American Express' "Don't leave home without it," New York Times' "All the news that's fit to print," and AT&T's "Reach out and touch someone" are all examples of ________. Tommy Hilfiger conveyed the brand's category membership by ________. Which of the following best describes a car company's value proposition? and its value proposition to consumers. Marketing Mix Flashcards | Quizlet Which of the following is NOT a perceptual benefit of packaging? Select one: D) announcing category benefits For a one-time fee of $300 the company will install a four-pot coffee maker in the office. A global brand has marketing programs that are coordinated in each individual country where the service is sold to ensure a consistent customer experience. C) employee differentiation C) Retailers are members of channels of distribution. b. B. c. Internal rate of return initiative combines industry-leading health and safety standards with virtual technologies designed to keep real estate moving forward, and give our employees, customers and partners confidence and support to stay safe. Trade name Brand name, service mark. The brand . A global brand alters the product or service formulation for each country. Select one: E. e. Service dominated offering, Arwen wanted to open a donut shop where customers could design their own donuts and have them made to order at the time. B) narrative branding c. Service Secret shoppers are used for all of these things. Consumers with high behavioral loyalty are unlikely to switch. Brand extension. (10 points - 2 points for diagram, 4. C) Brand logos Which of the following statements about branding is TRUE A Customers are willing. Which of the following is NOT true regarding brand loyalty? _______________ measures the difference between what a customer's expectation of service experience and the customers actual experience with the service? School University of Houston, Downtown; Course Title MKT 3300; Type. b. D) brand architecture D) category points-of-parity D) differentiability True b. Uploaded By ElderHawk5. a. the goal of positioning is to ________. Then add. d. All of these statements are true. b. When you are dealing with the ____________ characteristic of a service, one approach is to institute procedure manuals and training programs so that your service employees will know how they are supposed to deal with customers. E) accuracy, Which of the following traits of a brand's ability to become a lovemark relates to drawing together stories, metaphors, dreams, and symbols? Select one: Which of the following statements about branding is TRUE A Customers are willin. b. B. Consumers with high behavioral loyalty are unlikely to switch. C) identifying counter examples a. E) Points-of-divergence, The three criteria that determine whether a brand association can truly function as a point-of-difference are ________. D) Category points-of-parity All of these conditions are favorable for a retailer to launch a store brand. A) locate the brand in the minds of consumers to maximize the potential benefit to the firm B) discover the different needs and groups existing in the marketplace C) target those customers marketers can satisfy in a superior way D) collect information about competitors that will directly . B) sensuality A company doesn't normally want its customers to identify with its brand. \text{20X8} & 220,000 & 10,000 & 90,000 & 40,000 \\ Select one: You said all of these things, and meant them. Assuming Adamss assertion is correct (that a business expansion is already under way), evaluate the timeliness of his recommendation to purchase Universal Auto, a cyclical stock, based on the business-cycle approach to investment timing. Its printing costs for brochures are initially recorded as Prepaid Advertising and are later charged to Advertising Expense when they are mailed. Adamss research report (see the previous problem) continued as follows: With a business expansion already under way, the expected profit surge should lead to a much higher price for Universal Auto stock. d. Private-label brand, middleman brand 37) Which of the following statements about brand equity is NOT true? Companies trying to sell their products internationally do not benefit from, Many organizations view the process of creating and maintaining a strong, Organizations should not provide the same level of promotion to brands. D) noncomparitive positioning Which of the following is NOT true regarding a type of brand name: D. Iconoclastic name: Office Depo is an example of a unique and memorable name, suggesting what the company is about. She called all three and asked them to come in and put on a demonstration so that the employees could decide which coffee they liked best. ch 10 Flashcards | Quizlet They did this even though it cost them money. Nineteen Eighty-Four (also published as 1984) is a dystopian social science fiction novel and cautionary tale by English writer George Orwell.It was published on 8 June 1949 by Secker & Warburg as Orwell's ninth and final book completed in his lifetime. This has to be one of the nicest all original OBS Powerstroke diesels left on the planet. He brought it home, plugged it in and nothing happened. Select one: In the front of the book was a beautiful picture and an inspiring poem that would remind his clients that lower back pain can be treated with a visit to Frodo. Business Studies MCQs for Class 12 with Answers Chapter 11 Marketing A) services Select one: D) product There are several popular attribution models . Group of answer choices During the introduction stage of the product life cycle, pricing may be high or low. C) Clarity offers you the best prices for the best quality. The purpose of this concept was to help make the point that? Generic Drugs: Questions & Answers | FDA - U.S. Food and Drug They negotiated with computer manufacturers to include a sticker on the outside of the computer - regardless of the brand - showing that there was an Intel chip inside. What percent of Bens day is spent testing these programs? \textbf{Year} & \textbf{Ravine Corporation} & \textbf{Valley Industries} & \textbf{Ravine} & \textbf{Valley}\\ B) Need-based positioning Select one: The ________ defines which other brands a brand competes with and therefore which brands should be the focus of competitive analysis. C) image A) competitive points-of-parity c. Variability (Inconsistency) people's memories, associations, and stories. Brand equity is anything that is deeply seated in a consumer's memory about the brand. Therefore, option C is correct that is . Which of the following statements is not true with regard to the concept of product? Social media marketing - Wikipedia c. The retailer is a recognized brand Through research, they had discovered that many dogs do not get enough exercise and this new dog food had stimulants added to give these sedate dogs energy. D. many consumers still perceive private labels as being inferior to manufacturer's brands. This is an example of ________. The appeal of recognized brand names is declining. Becker Brothers is handling 10 percent of the issue. C) brand journalism b. 12 Brand Positioning Statement Examples and Why They Work - Brafton Which of the following statements about branding is - Course Hero that make up their brand positioning. Customers are willing to pay a premium price for the product She found three that provided equipment and made weekly deliveries of supplies. B) comparing to exemplars d. What he or she wants from the experience before meeting with the service provider. Jacky just bought a brand new Lexus automobile. Ford 1997 Washington Cars for sale - SmartMotorGuide.com View the full answer. Which of the following statements about marketing is true? A. It is of If you are a fan of these trucks then this is truly a very rare opportunity . He used these same themes in his print and radio advertisements. This strategy is called _______________. E) channel, Which of the following types of differentiation refers to companies effectively designing their distribution medium's coverage, expertise, and performance to make buying the product easier and more enjoyable and rewarding? E) points-of-presence, ________ are product associations that are not necessarily unique to the brand but may in fact be shared with other brands. b. This is an example of defending the __________ of the brand? The marketing of Velveeta Cheese with Rotel Tomatoes and Diced Green Chilies is an example of complementary branding. b. Inseparability C. Both A and B, Marketing Communications> IMC, branding and c, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Fundamentals of Financial Management, Concise Edition. a. Protect the product from excessive heat or cold. c. Ruffini corpuscles For tax purposes, assume that the computer has a useful life of five years. C) morality A. Flanker brand e. Quality and value are easy to maintain. a. ________ are defined as companies that satisfy the same customer need. This value can be expressed in terms of? d. Equipment-based offering. d. Perishability (Inventory) See Page 1. During the issuance, the market for the stock turns soft, and Becker is forced to purchase 50,000 shares in the open market at an average price of $27.50\$27.50$27.50. c. Because if you hear complaints in only one area, you can assume that everything else is going according to plan. A) announcing category benefits Often, this self-analysis is the hardest part. c. Quality B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. E) product differentiation, Singapore Airlines is well regarded in large part because of the excellence of its flight attendants. A sentence of the form "If A then B" is true unless A is true and B is false. MRKT #6 Flashcards | Quizlet social media designer social media analyst influencer relations employee online community manager The Sherpani brand is a product leader in lifestyle bags for women. Select one: B) desirability, peculiarity, deliverability e. Intangibles, Which of the following is NOT one of the components customers use to evaluate service quality according to your text? e. Productization, Hermione was the office manager for a small business in the city. D) the soap brand has global presence d. Attribute D) Achieving brand familiarity is easy. A) brand slogan b. a. Visibility B) services C) relying on the product descriptor Which of the following is true regarding customer personas? D) points-of-conflict c. Multiproduct branding Fashion - Wikipedia DividendsDeclared, OperatingIncome,NetIncome,YearRavineCorporationValleyIndustriesRavineValley20X6$140,000$30,000$70,000$20,00020X780,00050,00070,00040,00020X8220,00010,00090,00040,00020X9160,00040,000100,00020,000\begin{array}{lrrrr} C) mystery c. Diffusion d. There was soft, relaxing music playing in the background. Write these addends in vertical form. Options 2 and 3 are wrong: 2. In order to reduce the possibility of mistakes, she created a self-service ordering system where customers would choose the various ingredients for the donuts using a touch-screen computer interface. C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. Year20X620X720X820X9OperatingIncome,RavineCorporation$140,00080,000220,000160,000NetIncome,ValleyIndustries$30,00050,00010,00040,000Ravine$70,00070,00090,000100,000Valley$20,00040,00040,00020,000. C) relying on the product descriptor By using a computer rather than a person to initiate the process, Arwen was using _____________ to make the best use of her highly trained donut makers? e. Intangibles, A ______________ or _______________ is usually the property of the retailer that distributes and/or sells a product? The following statements about private labels are true, except: This strategy was designed to help Gandalf overcome the __________ characteristic of services? c. Trade name, trademark Help justify the price a retailer charges for the product. Which of the following statements is true regarding packaging? It comes in several forms: the statement might be partly true, the statement may be totally true but only part of the whole truth, or it may utilize some deceptive element, such as improper punctuation, or double meaning, especially if the intent is to deceive, evade . An emotional connection b. Pacinian corpuscles A. Select one: Solved Which of the following statements is true? Group of | Chegg.com 2. a. Credence Qualities E) Competitive intelligence, A ________ is one that a company can use as a springboard to new advantages. a. A) competitive points-of-difference B) Their influence does not extend beyond tactical concerns. e. Perishability (Inventory). B) allow brands to expand their market coverage and potential customer base. B) points-of-conflict Variability (Inconsistency) e. Visualization, Proctor & Gamble creates a separate brand identity for each product they bring to market. Which of the following is NOT an advantage of branding for consumer products? C) are a necessity while creating a firm's vision and mission statement It should be meaningful, different, and salient. A brand can be described as a promise to the customer. Generic branding d. Offer a consumer clues as to the quality of the product inside. Which of the following statements about brand names is true a. It is a. D) Points-of-presence It later sells the shares event would be an example of what kind of promotional activity. B) always correlated All of these conditions are favorable for a retailer to launch a store brand. C) desirability Select one: a. specialty product b. convenience product c. unsought product d. shopping product, Which of the following statements is true of heterogeneous shopping products? D) Procedural models D) brand slogan From a consumer's perspective, a strong brand image provides each of the following except: From a company's perspective, a strong brand image is related to each of the following except: From the company's perspective, a quality brand image enhances the introduction of a new product because: C. customers normally transfer their trust in and beliefs about the corporation to a new product. A. Pillsbury cookie mix featuring Hershey's Chocolate is a form of ingredient branding. Select one: Sorted by: 2. e. Landmark, Which of the following is NOT one of the three dimensions to service quality discussed in class? E) relying on the product descriptor, ) SJC is a new retailer that targets the youth market. Pages 3 Ratings 100% (3) 3 out of 3 people found this document helpful; Homework Help. During the period of January 1, 20X6, through December 31, 20X9, the market value of Ravine's investment in Valley's stock increased by$10,000 each year. A. flanker brand. The supplier is most likely to be differentiated on its ________. In terms of the goods-services continuum, this is an example of a _____________? e. Box, The concept of ___________ recognizes that before an organization can effectively take care of customers' needs, it must focus on its employee's needs? B) channel differentiation 4 Basic Elements of a Positioning Statement - LinkedIn A) resilience b. c. Patent. Bummer. c. People-based offering getty. d. There is no such thing as a pure good or a pure service. A) comparing to exemplars d. Not-for-profits don't compete against each other. b. C) insensitivity C. Alliance or co-branding works best when the two brands are unrelated. Study with Quizlet and memorize flashcards containing terms like Which of the following does NOT accurately describe a brand-related term? Brand name, marketing communications, packaging, and price are examples of_____ that enable consumers to form associations that give meaning to the brand. False and . e. Joint venture, If customers purchase your product and find that it performs as well or better than they expected, they will be forming _______________ an important step in creating brand equity? B) allow brands to expand their market coverage and potential customer base d. Intangibility C. diversification. e. Advertising slogan, A ______________ or _______________ tries to create the perception of value by eliminating the advertising expense associated with many consumer products? Generic branding strategies are often associated with a low price. Generic brand, no-name brand E) point-of-presence. Select one: E) They leverage the values of the brand to take the brand into new markets/sectors. It is harder to create than brand recall. e. The squeaky wheel principle, Karel is the office manager for a medium sized-firm in the city. ________ allows the brand to create a point-of-parity (POP) on taste and a point-of-difference (POD) on health with respect to quick-serve restaurants such as McDonald's and Burger King and, at the same time, a POP on health and a POD on taste with respect to health food restaurants and cafs. d. Toll-free number Most Relevant is selected, so some comments may have been filtered out. A radio ad by the dairy farmers of Washington State stated that the milk produced in the state was of higher quality because of the way the farmers treat their cows. self-expressive correct incorrect. They may only provide one element in a network of services received by the customer. C) clear similarity to the attributes of other brands Every service probably has a tangible component. b. Lysol WipesThe 10 Best 10 Seconds Shoe Deodorizer And Disinfectant d. Service shortfall The point of contact between the customer and the service provider is called the ___________? Consumers with rational loyalty like the brand but they want to shop around and will switch if the brand is better for their lifestyle. No rust at all or damage with under 58,000 miles. B) points-of-parity C) category points-of-difference a. D) communicating deliverability variables Just like any other aspect of starting a business, the first step in creating a brand identity is to complete market research. C) announcing category benefits c. The warranty statement is not in the package, but must be downloaded from the companys website. C. brand extension. She chose the supplier that advertised the lowest price. D) setting Nestl Purina Petcare (/ p j r i n /), or simply Purina, is an American subsidiary of the Swiss corporation Nestl, based in St. Louis, Missouri.It produces and markets pet food, treats, cat and dog litter.Some of its pet food brands include Purina Pro Plan, Purina Dog Chow, Friskies, Beneful and Purina One.The company was formed in 2001 by combining Nestl's Friskies Petcare . Which of the following is true regarding URL text? A) deliverability D) desirability, deliverability, differentiability According to the given scenario, Ford Motor Co. conveyed their brand's category membership by ________. A(n) _____________ is an organization that frequently is given tax-advantaged status because it provides a service that is considered to be in the public interest?

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