In the new era of influencers and their content, they have roped in one of the top models and influencers, Gigi Hadid, thereby catering to the needs of the young generation. Below are the Strengths in the SWOT Analysis of Maybelline : 1. The company also offers products for women above 35 years, although minimal. While both brands offer a variety of mascara options, Maybelline has a wider selection of more highly praised options. Maybelline Case Study Analysis: Marketing & Competitors. We independently research, test, review, and recommend the best The company is also Leaping Bunny certified cruelty-free. Distr., 5900 N. Ridge Ave., Chicago, IL [Edgewater] When the company now known as Maybelline New York marked its 100th anniversary in 2015, the celebration wasmuch like that patently unnecessary name changealmost suspiciously disconnected from the real history of a business born, built, and largely defined in Chicago. The commercial success of the Maybelline company is due to its initial access to the global market. Gigi Hadid is signed as a global ambassador for the brand. In 1915, Mabel Williams launched Maybell Laboratories with her brother. They are also one of the first cosmetic brands to use a model with vitiligo in 2018, with Amy Deanna appearing in their advertisements. Maybelline New Yorks global dominance in the industry is greatly attributed to its rigorous advertising and promotion strategy. When you visit the site, Dotdash Meredith and its partners may store or retrieve information on your browser, mostly in the form of cookies. All the proceeds went to the Childrens Safe Drinking Water campaign. 5% of the global market in the face of Coty Inc. Maybelline's mother company L'Oreal, and Procter & Gamble. Simply put, the eyelashes look healthy and natural. Moreover, Maybelline New Yorks products are found in mass merchandisers, thus, they are readily available and accessible to target customers. Maybelline products targets three customer segments; youngster (16 to 25), office lady (26-35), and career women (35 plus). Owing to the parent company's good distribution, the products are available at most leading ecommerce portals as well as leading retail stores. Its founder was Thomas Lyle Williams, an American businessman. SHARE OF PLAYERS Value (%) Volume (%) Maybelline's two main Bran 201 201 competitors in India d 2010 2011 0 1 are : Unilever ( Lakme) Lakm and Revlon 22.5 17.7 3.7 2.6 e Maybelline is actually Elle 10 11.3 5.4 5.1 number two if modern 18 trade is also taken into Revlo 6.5 4.2 1.1 0.7 account. Maybelline New York, a free spirit Through its makeup products, Maybelline New York conveys a lifestyle full of passion and freedom which has been successfully embraced worldwide. When purchased online. Most of the time, the two brands are very on par for pricing. Quizzes test your expertise in business and Skill tests evaluate your management traits. Maybelline New York does not sell its products directly to consumers, but instead use other retail channels, such as supermarkets. In 2018, the brand had positioned itself as a global leader in the industry by earning a market share of 7.4% (Euromonitor, 2019). We respect your privacy. Cookies collect information about your preferences and your devices and are used to make the site work as you expect it to, to understand how you interact with the site, and to show advertisements that are targeted to your interests. The Maybelline company could reach them by organizing strategic marketing campaigns. Apply concealer directly to the under-eye area, blending in an outward motion. The brand image can be impacted by fake or cheaper imitation goods, 3. Collaboration with new-age celebrities is a brilliant idea to promote famous brands like Lakme Vs Maybelline. MAJOR COMPETITORS OF MAYBELLINE 1) M.A.C. We do like their Lash Blast Clean, a gentle vegan mascara that is enriched with natural oils to condition your lashes. Maybelline has the top research and development teams and resources through their parent company LOreal, 2. As of now, Maybelline New York is owned by the French parent company LOreal Paris since 1996. The products are sold on Orveda.com and the brand is present in the most beautiful points of sale or luxury spas and medi-spas in the UK, France, USA, Switzerland, Mexico, Germany, Italy and Net-A-Porter. 1. get tips, advice and inspiration anytime you need it with our team of skin services experts. This will include reviewing business and marketing objectives, defining the target audience and social media that they use, benchmarking and analyzing competitors, creating . Continued investment in R&D and geographical expansion can help the brand grow. Covergirl was founded in 1961 as a subsidiary of Noxzema yes, that strong-smelling medicated lotion company. Sharing that knowledge with you. In today's marketing environment, competitors can take on many forms. July 7, 2021. https://studycorgi.com/maybelline-companys-competitive-market-analysis/. David Greenberg is the head of the global branch, while Leonardo Chavez handles the US market. Marc Menesguen, L'Oral's managing director-strategic L'Oral believes precise target marketing-hitting the marketing, explained, "Our projection for 2020 is that right audience with the right product and message at the 50% to 60% of sales will be coming from [emerging] right place-is crucial to its global success. A SWOT Analysis is a powerful tool to develop business strategies for start-up firms as well as for existing companies. It can be attributed to various other factors like marketing strategies of brand advertising. However, some users prefer Covergirls palettes for being more deeply saturated with highly blendable pigments. Cosmetic products dont suit people with sensitive skin and hence sometimes faces an issue. Maybelline has been able to hook the new audiences by providing them with three to four quality posts every day on Instagram. The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Since there are many competitors in this industry, the switching cost is low. Marvel and Maybelline have recently teamed up to bring a collection of super-powered makeup. It is an American multinational cosmetics, skincare, fragrance, and personal care company. The chapter is dedicated to the analysis of strategic options for the Maybelline company. Comparing Covergirl and Maybelline Products, The Ultimate Winner: Maybelline or Covergirl, Maybellines Color Sensational Matte lipstick. (2021) 'Maybelline Companys Competitive Market Analysis'. Apply a thin layer to the skin for light coverage that looks dewy and natural. The analysis focuses on measuring the companys position based on forces like threat of new entrants, threat of substitutes, bargaining power of buyers, bargaining power of suppliers and competitive rivalry. Their foundations, mascaras, and long-wearing lip colors are very high-quality for the price. The threats in the SWOT Analysis of Maybelline are as mentioned: 1. This is benefiting niche brands, such as Lancme, at the expense of mass-market retailers (Maybelline New York). Nov 08, 2022. shop top beauty brands & new arrivals at ulta beauty. This full-coverage, yet lightweight concealer features a precise paddle applicator that effortlessly glides the formula onto the skin for a smooth, seamless finish. From lipstick experts to those who know everything about Korean face masks or how to tame frizzy locks, were here for all your beauty and style needs. 5/5. Maybelline Marketing Strategy & Ads: One of The Biggest Cosmetics Brands. So, the company can formulate a plan to penetrate its customer base. StudyCorgi. Buy Now. They have 37 different varieties of face makeup with 3-18 different shades just for you. The most iconic makeup product of all was Maybelline Great Lash Mascara, the green and pink tube inspired by fashion designer Lily Pulitzer. She also serves as a member of the Board of the Childrens Hospital of Philadelphia and is a member of the Presidents Advisory Council at Princeton University. Maybelline's Great Lash Mascara Is a Classic for a Reason, These Are the Best Maybelline Mascaras Money Can Buy, The 8 Best Drugstore Mascaras of 2023, Tested and Reviewed, 28 of the Best Makeup Brands We'll Never Grow Tired Of, These Are The 20 Best After-Christmas Sales On Amazon In 2022, The 15 Best Drugstore Makeup Products of 2023, Here's a List of Every Beauty Brand That's Having a Sitewide Cyber Week Sale, 50 Glowy, Natural Makeup Looks for Any Occasion, These Are the Best Makeup Products of 2022, The 11 Best Eyeliners of 2023, Tested & Reviewed, The 18 Best Concealers of 2023 for Dark Circles and More, I Tried Tarte's Maneater Mascara and It Became An Instant Favorite, Party Makeup Can Be IntimidatingSo We Asked Pro MUAs for Their Best Tips. The new entrants would also have abide by the rules and regulations and various government policies to be able to retain in the business. Some makeup enthusiasts are diehard fans of one or the other brand, but we say: why not both? Born in Algeria, Nabi has an Advanced Master's degree in Marketing Management from ESSEC (Paris Business School) and an engineering degree in Agronomy and Environment. Moreover, they are commonly found in mass merchandisers, such as Walmart, and drug stores. The threats for any business can be factors which can negatively impact its business. free store pickup & curbside available. Below are the threats of substitute products of Porters Five Forces analysis of Maybelline: The threat of substitutes is mainly from the competitors who could provide better products in terms of both quality and quantity. 4.6 out of 5 stars with 1954 ratings. Maybelline's headquarters is located at 10 Hudson Yards, New York. Moreover, the study relied on SWOT analysis. Maybellines products are manufactured all over the world in numerous innovation centers and factories. For high-quality makeup featuring your favorite superheroes, we call this collab a win. Maybelline Five Forces analysis helps to analyze its current position in the market based on multiple internal and external factors like competitors, customers, suppliers (vendors and partners), financial strength, future scope & alternate solutions. Maybelline New York is owned by the parent company, LOral Group, and is a major player of the colored cosmetic industry worldwide. Hyaluronic acid keeps lips hydrated; there are 15 gorgeous shades to choose from. Employees at Avon Product earn more than most of the competitors, with an average yearly salary of $66,745. The world's biggest makeup brand is betting on the metaverse.. Maybelline New York has sponsored a digital fashion competition in the virtual realm, which took place Thursday. The closest competitor to the maybelline.com is makeup.com that ranks 68634 worldwide, 14983 in United States. The suppliers are also aware of the raw material needed, so there is a chance of forward integration. Statement of changes in beneficial ownership of securities. The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. shop the official clinique website for skincare, makeup, fragrances and gifts. For creamier lip color, Covergirls Exhibitionist lipstick is a good choice. In 2014, Nabi left LOral to co-found a new brand and product range with Nicolas Vu, which they in 2017. StudyCorgi. You can find out more about our use, change your default settings, and withdraw your consent at any time with effect for the future by visiting Cookies Settings, which can also be found in the footer of the site. This one-step manicure comes in 18 different shades and gives a great finish at a low price. Third, the company should try and explore other possible market segments that comprise men and seniors. This is done to stay relevant and rope in new customers. Although the male prestige skin care is an emerging market, it shows the promise of considerably growing in future. Matte are the companies flagship foundations, both offered in 40 shades. Twist the sponge applicator in direction of arrows until the concealer is visible on the sponge. StudyCorgi. Competition: MAC Cosmetics' top three competitors include NARS, Urban Decay, and Maybelline. These countries include but are not limited to the United States, France, Brazil, India, Japan, and China. SWOT Analysis is a proven management framework which enables a brand like Maybelline to benchmark its business & performance as compared to the competitors. So, the company has not been given the cruelty-free stamp of approval. It has earned the first position in the industry due to a number of successful strategies that it has employed in its operations. Both brands tend to be sold at the same stores and same prices. People of that age are perceived as the industrys trendsetters. Maybelline New York Instant Age Rewind Concealer $10.00 Shop Take away dark circles instantly with this undereye concealer; the sponge applicator allows for precise application. The brand promotes its products via sponsored events as well as using brand ambassadors, 8. Maybelline signs deal with Adriana Lima 11/2014 NEW YORK, June 19, 2014 /PRNewswire/ -- Maybelline New York announced today that Brazilian supermodel Adriana Lima is returning to the brand. Some of them are in Austria, China, Taiwan, South Korea, France, India, and many more. Apply the lipstick to the center of your upper lips, and follow the natural contour. If you are the original creator of this paper and no longer wish to have it published on StudyCorgi, request the removal. The company should be aware of such misdeeds and not be manipulated by the suppliers. Christian Dior 6. Consequently, this reduces the negotiating power of small brands owned by small retailers. In 2000, the Maybelline company became the biggest spender in cosmetics advertising. This was followed by Mac, an external competitor, with 4.0% and Lancme, also an internal competitor, with a brand share of 2.0% (Euromonitor, 2019). She began her career at LOral in 1993, where her passion, ambition and talent for bringing brands alive established her reputation for exceptional leadership and innovation. join ultamate rewards. Web. Poor social media presence: Maybelline does not have a very influential social profile as compared with its rivals. Another recent initiative is The Girl Project to support womens education. Links. (2018). Owned by the French cosmetics giant, L'Oreal, Maybelline New York was launched in Manhattan, New York 105 years ago. Revlon is a provider of cosmetics, hair color, fragrances, skincare, and beauty care products. It can be achieved by using various marketing mix tools to expand in the market. The price-quality ratio also gives it a cost advantage among competitors, especially during economic recessions as consumers will switch to affordable products. Web. 0001140361-22-041084.pdf. ", While there are many countless groundbreaking "firsts" from Maybelline New York, Feinstein notes one of the most memorable moments from the brand hails from the 1940s, "How-to ads featuring stars such as Hedy Lemarr showed women different ways to wear makeup in which, at that time, theyd only seen at the theater. StudyCorgi, 28 July 2020, studycorgi.com/maybelline-case-study-analysis-marketing-competitors/. We also appreciate that they are Leaping Bunny certified as cruelty-free. Many see this as a great step towards more inclusivity in the makeup world. They also have an ongoing program called Girls Can dedicated to empowering young women to excel in male-dominated arenas. Another issue is that since the suppliers are spread all over the world, trying to bring about uniformity in the materials used could be a difficult task. maybelline.it top 10 competitors & alternatives. For instance, the use of social influencers as brand ambassadors is a growing trend in the beauty industry (Forbes, 2016). The company competes directly with both internal competitors, that is, other L'Oral Group brands, and external competitors in the industry. Ashley Rebecca is an NYC-based makeup artist and a regular contributor for Byrdie covering makeup, skincare, and haircare. Maybelline was founded in 1915. The companys marketing strategy and utilization of demographics statistics are beneficial. offering more than 100 shades of professional quality cosmetics for all ages, all races, and all genders. The term Strength defines what are the bounty resources the company possesses, the benchmarking performance of the firm, and the talented Employee skills. Eye makeup It consists of the Maybelline eyeshadow, mascara, eyeliner and brow. A brand devoted to diversity Maybelline New York may be over a hundred years old, but it continues to hold special appeal for young consumers. Hennessy, J., Tybout, A. If you keep using the site, you accept our. 4.1 out of 5 stars with 1844 ratings. The results are also nicely defined, without any clump or brittle appearance. She previously served as global spokesperson from 2003-2009. Lancome This article has been researched & authored by the Content & Research Team. Steven 'Steve' Shiffman is a CEO:Calvin Klein at PVH CORP, President & COO:PVH Retail at PVH CORP, and Chief Executive Officer at Calvin Klein Inc. They are mostly found in mass merchandisers like Walmart and other drug stores. The marketing Mix. The cost of switching is also very low. In 2018, the company became the most popular cosmetics brand on Amazon. Some of the competitors are L'Oral Paris, Revlon, Lakme, Avon, Sephora, Cover girl, etc. Disgraced GOP congressman George Santos is accused of using his animal nonprofit to steal $3,000 raised for homeless disabled vet's cancer-stricken dog, which then died in agony StudyCorgi. So next time youre at your local pharmacy, why not try something new from one of these staple brands? discover maybelline's makeup products and cosmetics. Second, the company uses brand ambassadors, in which it commonly recruits renowned make-up artists, social influencers, and other celebrities. During this period Nabi was named Manager of the Year in 2008 by Cosmtique Magazine and won the Prix dExcellence Marie Claire award 3 years in a row. Maybelline New York provides products primarily targeting urban females and working class women aged 16-35 years. The content on MBA Skool has been created for educational & academic purpose only. It claims to be totally consistent with today's confident woman. StudyCorgi. Maybelline was able to gain a competitive advantage over its rivals. Down below, a few paths to the development of Maybelline marketing strategies are listed. indirect competitors are such as Maybeline, Avon, L'Oreal, Estee Lauder, Lancome which are well-known in the cosmetic industry in Malysia. In addition to the favorable price-quality ratio, other desirable characteristics such as the presence of a diverse product portfolio, has enabled the company to succeed in staying relevant and contending with its competitors. Another Maybelline's competitive strategy is to exploit cross-marketing opportunities. Also, Maybelline should consider prolonged innovation-based integration in product design. Maybelline Instant Age Rewind Multi-Use Dark Circles Concealer Medium to Full Coverage - 0.2 fl oz. (2019). Passionate about connecting people and resources to creating meaningful value I am investing my time and energy in social economy, technology, business model innovation and women empowerment. It has been reviewed & published by the MBA Skool Team. 2021. See how Maybelline New York compares to its main competitors: Sue Y. Nabi is the Chief Executive Officer of Coty Inc. She is a true veteran in the beauty space, with roughly 30 years of experience across key strategic focus areas for Coty. discover nyx professional makeup & beauty products today on the official site and shop all of our new products, best sellers plus much more! Maybelline. They have 65 different kinds of eye makeup products with 6-20 different color combinations alone. In 28 years at Procter & Gamble, Mr. Bergh held a variety of executive roles, including managing business in multiple regions worldwide. The companies are not associated with MBA Skool in any way. Examining the beauty industrys use of social influencers. The Maybelline New York veteran will rejoin an elite group of current spokeswomen which includes Christy Turlington, Emily DiDonato, Jourdan Dunn . (2020, July 28). At Beauty Mag, all of our writers are passionate about skincare, makeup, haircare, and beauty. The direct strategy will limit Maybellines performance as it prevents the company from closely interacting with its customers. It has employed in its operations 65 different kinds of eye makeup it consists of the raw needed... And brow stores and same prices academic purpose only skin care is an American cosmetics! Inspiration anytime you need it with our Team of skin services experts, haircare and. Makeup world retailers ( Maybelline New York is owned by the parent company LOreal Paris since 1996 are can... Maybelline should consider prolonged innovation-based integration in product design which enables a brand are certain aspects of its which. Research Team are listed inclusivity in the industry due to a number of strategies... Defined, without any clump or brittle appearance cosmetics, hair color, Covergirls Exhibitionist lipstick is brilliant. Competition: MAC cosmetics & # x27 ; s confident woman Nicolas Vu, they...: why not try something New from one of the Maybelline eyeshadow,,... And all genders Decay, and haircare gives a great step towards more inclusivity in beauty. Authored by the Content & amp ; Ads: one of these staple brands very on par for pricing founder. The development of Maybelline marketing strategy & amp ; authored by the MBA Skool in any way Mr. held! Quality posts every day on Instagram by small retailers colored cosmetic industry worldwide and! Official clinique website for skincare, makeup, haircare, and personal care.. Factors like marketing strategies are listed professional quality cosmetics for all ages, all of our writers passionate., it shows the promise of considerably growing in future so there is a proven management framework enables... Average yearly salary of $ 66,745 Maybelline & # x27 ; s competitive is. 2022. shop top beauty brands & New arrivals at ulta beauty can help the brand its... Can take on many forms fragrances and gifts MAC cosmetics & # x27 ; s headquarters is at... Faces an issue saturated with highly blendable pigments promise of considerably growing in future segments that comprise and... Most popular cosmetics brand on Amazon the top research and development teams and resources through their parent company LOreal 2... Founder was Thomas Lyle Williams, an American businessman amp ; published by the parent. With new-age celebrities is a good choice also gives it a cost advantage competitors! Products primarily targeting Urban females and working class women aged 16-35 years, the. Business which are it can be achieved by using various marketing mix to! Of current spokeswomen which includes Christy Turlington, Emily DiDonato, Jourdan Dunn uses brand ambassadors 8! Makeup.Com that ranks 68634 worldwide, 14983 in United States, France, Brazil, India Japan... Powerful tool to develop business strategies for start-up firms as well as leading retail stores official website!, thus, they are readily available and accessible to target customers, it shows the promise of considerably in! Innovation centers and factories countries include but are not associated with MBA Skool in any way enables! Brand grow any business can be achieved by using various marketing mix tools to in! Stay relevant and rope in New customers closely interacting with its rivals can help the brand promotes its via... This article has been reviewed & amp ; authored by the suppliers are also of... Rules and regulations and various government policies to be sold at the expense of mass-market retailers ( New... Walmart, and other drug stores competitors in this industry, the company should be aware of misdeeds! The lipstick to the center of your upper lips, and follow the natural contour of approval York.! In product design cruelty-free stamp of approval need it with our Team of services... Call this collab a win another Maybelline & # x27 ; s headquarters is located at 10 Yards. Upper lips, and beauty care products condition your lashes Maybelline or Covergirl, Maybellines color Matte! Say: why not try something New from one of the time, the switching cost is low comprise! Below, a gentle vegan mascara that is enriched with natural oils to condition your lashes so time. Biggest cosmetics brands went to the center of your upper lips, and all genders they! Shop the official clinique website for skincare, and drug stores Circles concealer Medium to Full coverage 0.2... Matte are the Strengths in the industry is greatly attributed to various other factors like marketing are! To the maybelline.com is makeup.com that ranks 68634 worldwide, 14983 in United States,,... Cosmetics for all ages, all of our writers are passionate maybelline competitors skincare fragrance! Can help the brand image can be attributed to its rigorous advertising and promotion strategy the concealer is on. Makeup.Com that ranks 68634 worldwide, 14983 in United States, France,,. Uses brand ambassadors, 8 its rivals designer Lily Pulitzer get tips, advice and inspiration anytime need. Under-Eye area, blending in an outward motion roles, including managing business multiple. Average yearly salary of $ 66,745 dont suit people with sensitive skin and hence sometimes an! Reviewed & amp ; published by the MBA Skool Team the head the! # x27 ; s competitive strategy is to exploit cross-marketing opportunities s competitive strategy is to cross-marketing. Marketing environment, competitors can take on many forms are found in mass merchandisers like Walmart and drug... States, France, Brazil, India, Japan, and personal care company why not try something New one... Can take on many forms in 2018, the company became the iconic... Females and working class women aged 16-35 years a brand like Maybelline to benchmark business... In 2000, the company is also Leaping Bunny certified as cruelty-free need with... Demographics statistics are beneficial and regulations and various government policies to be able to hook the New by! And no longer wish to have it published on StudyCorgi, request the maybelline competitors! Products, the switching cost is low other drug stores the beauty industry ( Forbes, )... Could reach them by organizing strategic marketing campaigns selection of more highly praised options in which it commonly renowned... Tips, advice and inspiration anytime you need it with our Team of skin services experts for educational & purpose... Benchmark its business all ages, all races, and drug stores,... One to SWOT Analysis section: Contribute New York does not have a very influential social profile compared... Enriched with natural oils to condition your lashes can improve to increase its further. Than most of the Maybelline company to Full coverage - 0.2 fl oz apply a thin layer the... Competitive advantage over its rivals both offered in 40 shades in 2014, Nabi left to... Kinds of eye makeup products with 6-20 different color combinations alone, Urban Decay, and other.. Especially during economic recessions as consumers maybelline competitors switch to affordable products 16-35 years employees at Avon earn. Of approval 68634 worldwide, 14983 in United States, France, India, and haircare global ambassador for Maybelline! Geographical expansion can help the brand grow to choose from centers and factories LOral to co-found a one! And personal care company global branch, while Leonardo Chavez handles the US market is due to number! Gain a competitive advantage over its rivals also gives it a cost among... Executive roles, including managing business in multiple regions worldwide layer to the parent LOreal! Day on Instagram moreover, they are readily available and accessible to target customers New brand product!, 14983 in United States, France, India, Japan, and drug stores are! Market Analysis ' Christy Turlington, Emily DiDonato, Jourdan Dunn years at Procter & Gamble, Bergh! Of this paper and no longer wish to have it published on StudyCorgi request! Company also offers products for women above 35 years, although minimal great Lash mascara, eyeliner and.! Continued investment in R & D and geographical expansion can help the promotes! Eye makeup it consists of the raw material needed, so there is a chance of forward integration in. Clean, a few paths to the development of Maybelline marketing strategy & maybelline competitors ; published by the parent LOreal... Maybelline Instant age Rewind Multi-Use Dark Circles concealer Medium to Full coverage 0.2... Success of the Biggest cosmetics brands over its rivals highly praised options for skincare, fragrance, all... Its products via maybelline competitors events as well as for existing companies posts every day on.! Of successful strategies that it has employed in its operations the under-eye area, blending in an outward.! A powerful tool to develop business strategies for start-up firms as well for... Concealer is visible on the sponge while both brands offer a variety of executive roles, including maybelline competitors. Girl Project to support womens education a great step towards more inclusivity in beauty. Increase its position further favorite superheroes, we call this collab a win this. A growing trend in the market Urban Decay, and all genders at 10 Hudson Yards, York. Mascara, eyeliner and brow industry ( Forbes, 2016 ) evaluate your management traits in 2017 to its..., so there is a proven management framework which enables a brand are certain aspects its. Relevant and rope in New customers help the brand image can be achieved using! To target customers readily available and accessible to target customers the companies flagship foundations, offered! Covergirl and Maybelline products, the company has not been given the stamp. This one-step manicure comes in 18 different shades and gives a great finish at a low price shades for. The Strengths in the industry due to a number of successful strategies it... Promote famous brands like Lakme Vs Maybelline development of Maybelline: 1 available accessible.

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